Intellectual Property Specialist, Founder
Jasna Jusić
Jasna is developing trademark strategies and advising clients on all aspects of IP and related laws; handling trademark, patent, and industrial design portfolios, as well as domain name and copyright matters.
She is providing legal assistance in relation to Advertising law, Due diligence, Franchise law, Internet and social media, Media and entertainment law, including strategic counseling.
Experience
Jasna Jusić has over 18 years of experience in all aspects of prosecution, enforcement, litigation and advisory work across the Western Balkans region. She represented clients from a variety of industries and handled contentious and non-contentious patent, trademark, industrial design and copyright matters, as well as domain name issues.
Jasna worked for a well-known regional IP practice PETOŠEVIĆ for over 15 years, where she also handled IP prosecution, enforcement, litigation and advisory work. She has been recognized and ranked by leading legal research organizations including Chambers & Partners
Education
Bachelor of Law, Law Faculty, University of Montenegro, Montenegro (September 2007)
Admitted to Bar Association of Montenegro (April 2013)
Learning to Look at Modern Art, University of Oxford, Department for Continuing Education (July 2024)
Languages
Native Montenegrin (similar to Bosnian, Croatian, Macedonian, Serbian and Slovenian),
Fluent English, Proficient French, Intermediary Italian
Awards and Memberships
Vice-Chair of the Country Marks Subcommittee of INTA’s Emerging Issues Committee, 2018-2019
Top ranked IP lawyer in Montenegro 2011-2015 by Chambers and Partners
International Trademark Association Committee Member, Emerging Issues Committee, 2012 – 2013 Term
INTA (International Trademark Association)
AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle)
Presentations
“Brand Protection and Enforcement in the Western Balkans”, PETOŠEVIĆ Webinar, June 15, 2021
“Protecting IP on the Internet in Montenegro”, PETOŠEVIĆ Webinar “Internet and Social Media – IP Protection in Southeastern Europe”, BrightTALK, March 31, 2015
“Anti-Counterfeiting Practice in Montenegro”, EU-funded Twinning Light Project on the Enforcement of Intellectual Property Rights in Montenegro, October 30 and November 26, 2014
Moderator at the INTA Roundtable “Trademark Use – Important Aspects” in Podgorica, Montenegro on November 4, 2014
“IP Rights in Montenegro – What You Need to Know”, PETOŠEVIĆ Webinar on Enforcement Strategy in Eastern Europe, BrightTALK, December 1, 2010
Publications
“Montenegro Chapter”. Manual for the Handling of Applications for Patents, Designs and Trademarks throughout the World. Kluwer Law International. (February 2013; April 2016; May 2017)
“Montenegro IP report: A Decade After”. CEE Legal Matters. CEE Legal Matters. (June, 2016)
“Montenegro Adopts New Patent Law”. World Intellectual Property Report. Vol. 29. No. 9. Bloomberg BNA. (September, 2015)
Contributor for Montenegro to the online “INTA Country Guides”. International Trademark Association. (2014)
“Montenegro: Trademark Law Soon Amended”. Country Index SMD. S.M.D. Markeur. (April 1, 2014)
Contributor for Montenegro on Patents and Utility Models. Rubicon Personal IP®. Rubicon Publishers B.V. (April, 2013)
Contributor for Montenegro to the “International Copyright Law Survey”. Mincov Law Corporation. Mincov Law Corporation. (March, 2013)
Contributor for Montenegro to the online database “Practitioner’s Guide to the Madrid Agreement and the Madrid Protocol”. International Trademark Association. (2013)
“Russia’s Presence in Montenegro: What it Means for Trademark Owners”. www.mondaq.com. Mondaq. (September 26, 2012)
“Montenegro case summaries”. The Trademark Reporter Vol. 102 No.2. International Trademark Association. (March-April, 2012)
“Montenegro”. Trademark Practice & Forms. Oxford University Press, Inc. (March, 2011)
“New Design Law Gives 12-Month Deadline to Owners”. World Trademark Review Daily. IP Media Group (February 7, 2011)
“New Trademark Law Gives Trademark Owners 12-Month Deadline”. INTA Bulletin. International Trademark Association (INTA) (January 15, 2011)
Contributor for Montenegro to the online “Country Survey”. Country Index. S.M.D. Markeur. (April, 2010)
Co-author of “Border Measures in Montenegro and Kosovo”. Trademark World Magazine. (May 2008)
